the Wedding Planner

Irish Wedding News

20/10/2011

Kate's Sweet Smell 'Wedded To Success'

Since Kate Middleton wore Michael Boadi's fragrance to her wedding day, business has been booming, so now the brand creator is opening a Fragrance Lounge in London's Mayfair.

The Duchess of Cambridge choose to wear white Gardenia Petals on her big day. The fragrance is described on as 'a vase of white flowers, quivering in the breeze by an open window, this is delicate and refined perfume. The top note of lilly evokes a tropical seaside location, whilst the heart notes of White Gardenia, Muguet and Jasmine Breeze bring a trio of white flowers into play. Amber Wood underscores this light and capricious bouquet'.

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The firm is opening a 1,500 sq ft shop in a Georgian townhouse on Dover Street on Monday.

After the wedding, the fragrance sold out within minutes then a two-week waiting list followed.

Cashing in on this 'royal nod', Illuminum now sells 32 scents. Kate choose one of the cheapest, priced at £70 for a 50ml bottle, a personalised scent costs up to £7,500.

(GK/BMcC)

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"Since Kate Middleton wore Michael Boadi's fragrance to her wedding day, business has been booming, so now the brand creator is opening a Fragrance Lounge in London's Mayfair."