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Irish Wedding News

01/07/2013

More UK Couples Are Ditching Date Nights

Date nights for UK couples are said to be dwindling, according to a new survey.

RC Cola, who conducted the research, found that more than a third of British couples now regularly neglect their date nights.

Of the reasons given for the disinterest, the most common excuses were difficulties in trying to fit a date night into a schedule due to being too busy, or not having enough money to go on a date. Interestingly, one of the other most popular reasons, was that British partner's could not be bothered to go on a night. This revelation, however, meant that more than a quarter of respondents wanted their partner to make more of an effort.

For the few couples that do continue with date nights, a majority choose to do so at home, rather than go out, opting to enjoy a meal and watch something together on the television.

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As quickly as the mood can build, it can just as easily disappear, with women claiming that their boyfriend or husband falling asleep is their biggest annoyance, while for men, it was their partner showing more interest in her phone or social media network.

Ally Whitehead, Brand Manager for RC Cola, said: "Having just launched a nationwide competition to win the Ultimate Date Night in New York, we conducted this survey to gain an insight into British couples and the time they spend together.

"The findings have certainly identified some interesting tastes and behaviours, particularly the nation's love for food and drink which of course we were pleased to see!

"As a brand with a rich American heritage, we have been aware of the date night concept for some time and we know how beneficial this quality time can be for couples - especially those that have young families and busy lives to work around.

"We can see from the research that there are certain barriers, such as cost and time, which are holding people back from the date nights they crave. However, there were others that simply struggled for inspiration on how to make their time together special."

(JP/CD)

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"Date nights for UK couples are said to be dwindling, according to a new survey."