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Irish Wedding News

12/09/2014

70% Say Trust Is Important In A Relationship

A new survey has found that 70% of adults in Britain believe trust is the most important attribute for maintaining a long relationship with friends or a partner.

Honesty and loyalty also featured highly, but for some attention was also important. In fact, almost one in three polled (30%) admitted they become "very angry" if they are ignored by a friend – or their other half.

The study, which has been commissioned by Energy supplier E.ON, revealed how individuals value similar attributes in their relationships, whether it is now personal or business.

For example, when it comes to maintaining a strong relationship with a business, trust (60%), honesty (53%) and loyalty (42%) and helpfulness (41%), were the most important attributes; while for relationships with friends and partners, trust (71%), loyalty (55%), humour (47%) and honesty (46%) topped the poll.

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It was agreed that poor communication is the ultimate no-no when it comes to a personal relationship, with 22% of the 2,000 respondents admitting this was the cause of a previous relationship breakdown.

For others, contact is key. For example, 16% of people said they expect hourly contact from their partner; while a further 30% said they would be "very angry" if they were ignored by a friend or their other half. Some 53% said the same if a business was to ignore them.

Dr Lynda Shaw, Psychologist and Relationship Expert, said: "When forming any type of relationship, trust is crucial – whether it's with a romantic interest, hairdresser or an energy company.

"Trust stimulates the hormone oxytocin in the brain and this enhances trust. This wonderful feedback loop aids bonding and loyalty. It is however, also known to strengthen social memories which means that when we're let down by those in whom we've placed our trust, the effect is amplified. That's why it's so important to gain trust and keep it."

Fiona Stark, Corporate Affairs Director at E.ON, added: "Our research shows that trust is the most important trait in both personal and business relationships, and distrust is the most frequent cause of relationships breaking down."

(JP/CD)

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"A new survey has found that 70% of adults in Britain believe trust is the most important attribute for maintaining a long relationship with friends or a partner."