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Irish Wedding News

28/11/2014

New Love Heart Messages Unveiled

Swizzels, the UK confectionery company, has unveiled its newest 'Love Heart' messages.

To celebrate the 60th anniversary of the famous sweet, the firm decided to update the traditional messages typically found on the sweets to something more modern.

The company ran a competition asking the public to submit their own romantic messages for the treats, and out of the thousands of entries received, the choice was whittled down to 14.

Earlier this week, the winners were invited to a VIP trip to Swizzles headquarters and see the sweets being made.

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Fairy Tales The Wedding & Events Specialists

While many will have been used to the more traditional messages of "You're Mine", or "Call Me", they will now be joined by more modern phrases – many of which link in with social media.

For example, "Take A Selfie", "Tweet Me" and "YOLO" all made the final 14, as did "Skype Me" and "Swipe Right", a reference to dating site Tinder.

The list of new messages are:

• Tweet Me

• Think Pink

• Miracles Happen

• Skype Me

• Marry Me?

• Swipe Right

• YOLO

• 60Yrs Of Love

• #SELFIE

• Totes Hilar

• Cwtch Me

• Alreet Pet

• Hot Wheels

• Take A Selfie.

Jeremy Dee, Managing Director of Swizzels, said: "We had thousands of suggestions submitted.

"It's extremely rare for us to change the messages on the Love Hearts, but we felt that bringing some of our messages up to date and adding new, contemporary phrases was a great way to mark the 60th anniversary of our most iconic brand."

(JP)

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"Swizzels, the UK confectionery company, has unveiled its newest 'Love Heart' messages."